New frequent flier programme for Malaysia Airlines

Published: 02/08/06

Malaysia Airlines today announced an all new Frequent Flier programme as part of its cost cutting initiative.

the new programme, Enrich, will continue to offer great rewards to passengers travelling with the carrier, and will also provide other benefits including discounts on other lifestyle products and services in destinations around the world.

Malaysia Airlines Spokesman, Dato’ Rashid said that it was his intention that the new programme, with its focus on leisure travel benefits would help in attracting more holidaymakers into using the carrier, which has struggled of late.

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