Cathay Pacific sponsors Chinese New Year in Hong Kong

Published: 26/02/07

Leading Far East airline Cathay Pacific was the title sponsor of last week's prestigious Hong Kong Chinese New Year parade, using the theme of international connections as the basis for the design of its award winning float.

The festivities, which marked the beginning of the year of the black sheep took place throughout Hong Kong, but were crowned with a fantastic parade through the neon lit streets of Kowloon, and finished with a majestic fireworks display over Victoria Harbour.

Cathay Pacific has sponsored the event for many years, and this year used it to launch its new Service straight from the heart advertising campaign to promote flights to Hong Kong from all over the world, and announced several new destinations that take the total number of cities served by the airline to 150.

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